A display fridge is a refrigerator created in such a way that the contents of the fridge can be seen from the outside without needing to open a door. Display refrigerators are most commonly used by businesses, rather than households. A well-lit, thoughtfully stocked retail display fridge or freezer can provide great several benefits for merchants.
By having the contents of deli fridges visible, a retailer can in effect advertise the product they are selling. There are several common uses and types of display fridges used by businesses today.
Supermarket Deli Section – Display Cases
Visit any supermarket and you will see display fridges galore. Usually near the produce section you will see long refrigerated display cases containing freshly made sandwiches, precooked foods, birthday cakes and other similar products. By placing these items in a display fridge, the store keeps the items safely chilled while still allowing the potential customers to view – and possibly be enticed – by them.
Supermarket Frozen Section – Glass Door Freezer
In the frozen aisles of the supermarket you will see another form of display fridge, the glass door freezer. These units are very tall, and can be lined up next to each other to fill an entire aisle. When the customer walks down the aisle they see frozen vegetables, frozen pizzas, microwave dinners, ice-cream and much more – every grocery item that comes frozen is cleverly displayed to encourage purchase.
Convenience Store – Glass Door Fridge
This type of convenience store aims for a different type of sale than a supermarket. For example, you will find glass door refrigerators in a gas station with an overwhelming choice of beverages chilled and ready for consumption. When a potential buyer walks in the door from their car, there is a good chance they will select a cold soda or juice from the broad selection of merchandise. A glass door refrigerator is similar to a glass door freezer, but simply chills instead of freezing.
Convenience Store – Chest Display Freezer
Another form of display fridge commonly found in a convenience store is the deep chest freezer with a sliding glass door on top, as opposed to the normal door that lifts. These are commonly placed near the door of a store, so when customers walk by they will see an enticing selection of ice-cream bars and popsicles. This is a very effective marketing ploy to generate spontaneous purchases.
As discussed, display refrigerators have the potential to create greater revenue for all types of retailers. For convenience stores in particular they play a large role in increasing the amount of impulse buys made. While display fridge prices can be substantial, the appropriate selection of an attractive display freezer or display refrigerator can be a valuable addition to your retail store.